Benefits
Our search engine optimization provides you with natural search engine rankings which provide a much higher return on investment than pay per click advertising. The benefits include:
Lower Cost: The Cost Per Click for many keywords
in paid placement advertising has increased dramatically
in recent years and will continue to increase.
Our service provides you the rankings you want
and without having to pay per click.
More Traffic: More searchers choose the natural
search engine results versus the pay per click
ads, so you'll get much more traffic for less.
SEO Tip - January 2010
Going Social Now
As we close out the first decade of 2000 and
jump head first into 2010, SearchRankings.Net
is getting ready to enter the uncomfortable waters
of Social Media. The founders of SearchRanking.Net
have been in hosting and web site application
development since 1995, which means we aren't
20 anymore, and as much as we owe our success
to the rapid growth of new technology, the latest
new technology rips the last cloak off any separation
between personal and professional life. Nothing
in my 20 years of business has made me feel more
naked than social media. So as we get ready to
"streak" a crossed that field, we thought
this month would be a good opportunity to let
you know what we have done in Social Media, what
you should be mindful of, and where we are going
with it.
Like most of our products and services, they
start with our clients asking us to help them
achieve some outcome. In September of 2009 we
had a client that has been in the retail business
for 25 years, but had ZERO social media exposure.
We worked on an ultra aggressive campaign in order
to increase web site traffic both through SEO
and Social Media in order to generate as much
traffic as possible for the Christmas season.
In 90 days we were able to redesign their blog,
launch a YouTube channel, increase Facebook Fans
from 0 to 17,000, increase Twitter Followers from
0 to 6,000, and increase the frequency of QVC
specials in 2009. An important note, the success
of our ultra rapid campaign was dependent on the
amount of content our client already had available
and the accessibility to staff to continue the
social media conversation with existing customers.
This company is in the publishing business so
content was readily available. We are in the process
of turning this super success story into a case
study, but you can read more about this by clicking
here. Social
Influence Case Study
What does this mean for your business? In addition
to strong Search Engine Services, your business
can benefit from a good Social Influence Marketing
plan. Social Influence Marketing is more than
the mechanics of setting up blog's, Facebook pages,
Twitter accounts and taking advantage of several
rich multimedia sites that will all help you connect
with users, customers and prospects. In making
the connection, you must understand the commitment
your company and your staff will need to make
to provide value to your users through Social
Media. Good Social Media will deepen a relationship
with your users and customers, you will be able
to survey your most active users and develop new
products and services based on how you engage
with them and what content you make available
to them. It's more than running contests on Facebook,
it's about finding creative, exciting and transparent
ways of engaging a user base. Stay tuned this
quarter as SearchRankings.Net takes what it learned
from working with some of it's clients and begins
to engage with our clients, staff and network
using social media.
SEO Tip - December 2009
Tis' The Season For Going
Social
I've been a bit of a skeptic, or scrooge if you
prefer about Social Media. I can understand the
value of a blog, I do think it benefits a website,
as long as the content is relevant and updated
frequently. However after looking at other aspects
of Social Media like Face Book and Twitter, I
struggle to see the business case for it. I believe
making the case for high quality SEO can sometimes
be a challenge, but in the end we know that a
top ten ranking will increase traffic to your
website, so to that end just like a retail store
if we can put more qualified people in the store,
we have done our jobs.
So I have been in search of finding a way to
measure the same type of return from a Social
Media campaign, and just this week, one of my
clients shared a fantastic story with me about
how a Social Media campaign launched less than
90 days ago has provided a significant returned.
What's even more interesting is that the return
isn't where you would expect to find it. Our expectation
is that if we launch a Social Campaign it will
go viral, lots of traffic to the site, and our
products and services will fly off the virtual
shelves.
Our client is a medium sized retailer with a
strong 20 + year history, and outstanding customer
loyalty. The online presence was average, but
very little Search or Internet Marketing had been
done. We helped with the Search Marketing campaign,
while one of our partners helped this company
ramp up, or really jump start a Social Media campaign.
The fact that the company was already established
and had a great fan base helped, but the speed
with which the loyal customers flocked to the
new social media outlets was amazing. Within 90
days the company launched a Facebook Fan Page,
Twitter Page, YouTube Channel, and added video
to their existing blog. In the same 90 day period
the hits on all of these new social outlets increased
rapidly and this month the number of Facebook
Fans they have puts them in the top 2% of all
Facebook Fan pages. Impressive right? I think
so, but what about the numbers? Are sales up?
I would say it's too early to tell, but this is
where the story gets interesting.
Here's the short version of the result, based
on the dynamic conversation you can have using
Social Media, our client was able to collect focused
customer demand data from thousands of current
customers. Our client took this information which
they collected in less than 24 hours to a distributor
and the end result could increase the retail distribution
into more than 5,000 new retail stores. It's about
more than moving products from a sales page online,
it's about moving from a monologue to a dialogue,
and using the conversation to give the customer
what they want, where they want it and when they
want it. SearchRankings.Net is currently working
on a new Social Media Jump Start kit and it will
be available in the first quarter 2010.
For more details on this case study please visit
our website at: www.searchrankings.net/social
SEO Tip - November 2009
Increase Your Authority
Since Google came on the
scene many years ago and introduced "Page
Rank" as a means of measuring a web sites
quality and exposure, there have been analysts
who have tried to determine what makes up Page
Rank. There are many things that Google could
be taking into consideration when determining
page rank, one of them is web site authority.
Web site authority like any other form of authority,
is how much expertise your web site provides on
a given subject or theme. The more qualified information
you provide on your given theme the more authority
your web site will have. Web site authority is
important, because it can increase your page rank,
and it can also greatly enhance your link building
campaigns.
There are two basic ways to increase the authority
of your web site, first you can build up the inbound
links you have linking to your web site from other
high authority web sites. As a client of SearchRankings.Net
you have this area covered. The second way to
increase your web site authority, is to add more
content and become more of an authority on your
given subject or theme. The more high quality
unique content you add to your site, the more
you can increase your web site authority. It is
important to increase your high quality unique
content because it continues to force Google deeper
into your site and as Google indexes your web
site and all that new content based on a consistent
theme, your page rank will increase.
The most important reason you want to increase
your web site authority is it will increase the
number of natural inbound links you will begin
to receive from other web sites. They will find
your web site by searching online, and will begin
to link to your web site based on the content
on it. The more natural links you receive the
more terms you will rank for and less dependent
you will be on link acquisition in the long term.
Here's the best part, you don't even have to create
the high quality unique content yourself, there
are several content providers out there who will
write it for, so just like your managed SEO services
you can automate the content coming into your
site the same way.
SearchRankings.Net has just launched a new content
creation and management program, and our staff
writers are ready to help you increase your web
site authority today. Please give the office a
call today and we can walk you through the process,
or go to
SRN Content Creation Manager for more information.
SEO Tip - October 2009
It's Christmas! Well almost, and
if you are in a retail business that depends on
the holiday season, you should have already started
to increase your link building campaigns. Just
like traditional marketing and advertising any
business that is trying to attract customers began
to advertise as soon as the "Back To School"
ads came down. If you have not started to build
up your web site and your Search Engine Marketing
strategies you can't wait any longer.
What can you do right now to increase your rank?
Here are the top three things you can do TODAY
that will give your web site the best opportunity
to generate traffic and revenue.
01. Get and SEO_Audit today. A thorough SEO_Audit
will point out those things you must do to your
existing web site to increase your rankings. There
are lots of SEO_Audits available online, most
will tell what to fix, the best SEO_Audit will
also tell you step by step how to fix your web
site. If you are interested in a SearchRankings.Net
Premium SEO_Audit please contact us.
02. Research your Keywords, and if you haven't
researched your keywords within the last 90 days,
research them again. It's easy to take your keywords
for granted, and it only takes 5 minutes to determine
if you should be optimizing for new keywords that
have a greater search volume, than the words you
are currently optimized for. Just go up to Google's
Adword Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
and type in a few of the keywords you are currently
optimized for. Google will return similar keywords
and the monthly search term volume for each keyword.
With this critical information you can decide
if you should add keywords to your existing Search
Engine Marketing campaigns.
03. Review your Goals (again). A Top Ten Search
Ranking isn't the goal, it's necessary to achieve
the goal, but the goal is to increase Revenue,
users, and web site traffic. Review who you are
targeting and exactly what you want them to do
when they get to your web site. Sometimes we can
get caught up in the mechanics of getting ranked,
and we don't spend the time working on our target
markets, and conversion strategies until after
we get ranked. Spend the time now to review your
goals, your target markets and your conversion
strategies and you make more money.
SEO Tip - September 2009
SearchRankings.Net updates for September, 2009.
SRN is gearing up for fall, and is getting ready to
launch a new redesign of our current web site. As
we get ready to relaunch, we began to concentrate
on all the little things you need to do to your web
site in order to optimize each page for the Search
Engines. The result of categorizing all this effort
is a new service we will also be offering in the 4th
Quarter. SearchRankings.Net will be releasing a new
SEO_Audit, and with the audit our team will review a
specific number of pages within your web site in order
to determine if it is optimized for the best
Search Results.
SEO Tip - August 2009
SearchRankings.Net updates for August, 2009.
Google has begun to release a new version of
the Google Search Engine, code named 'caffeine'.
According to Google they are making the new
version of the search engine available to web
masters and developers so they can test it
against web sites, and search terms and report
back any finding to Google before Google releases
the new version web wide. This latest version of
Google will not effect the user interface so
Google will not look any different on the surface,
the changes are all on the back-end and are
algorithm related. SearchRankings.Net has
tested many of our current client sites and terms,
and most of our results are the same in both
versions. In some cases our terms actually rank
better in the new version. Our feeling based on
what we have read is that Google is going to
layer in the changes from the new version into
the current version, rather than just sending
out a blanket new version.
SEO Tip - July 2009
The last 30 days have seen the end results of
one the largest Google Page Rank updates we have
seen in recent years. SearchRankings.Net is happy
to report that the majority of our rankings were
maintained, which confirms a strong product.
SEO Tip - June 2009
How often should you update the content on the
pages you want to rank for? There are many schools
of thought on this subject. This month SearchRankings.Net
is going to test a monthly content update on various
pages and measure any ranking increase based on
the updated content.
Natural search results will often benefit from
quality content. The Search Engines index both
the page and the content quickly and keyword rich
quality content can increase your natural search
results in a matter of weeks. Provide your web
site visitors with good content and you will increase
both your link popularity and your web sites authority.
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